Apple Reportedly Acquires Pullstring, the AI Startup Behind Alexa, Google Assistant-Based Apps

Apple is pulling up its socks in the AI race and as a major aspect of its most recent endeavors, the iPhone producer has apparently obtained a San Francisco-based AI startup called Pullstring - otherwise called ToyTalk. The startup enables organizations to structure and distribute voice-based applications which influence existing voice associates, for example, Alexa and Google Assistant. 

As indicated by Axios, which detailed the buyout refers to numerous sources, Pullstring may enable Apple's Siri to all the more likely contend with Amazon's Alexa and Google Assistant by offering devices for voice engineers hoping to coordinate administrations into the Apple biological community. The securing of Pullstring still can't seem to be affirmed by Apple, even with its ordinary standard reaction. 

Pullstring was established in 2011 by a gathering of previous Pixar officials and was utilized initially to control intelligent voice applications for toys, including Hello Barbie and Thomas The Tank Engine toys in an organization with Mattel. It has proceeded to raise up to $44 million. 

The startup later expanded its administration with the presentation of IoT-empowered devices, for example, Amazon Echo and Google Assistant. Axios reports "The forthright arrangement esteem is said to be around $30 million, or more around $10 million in potential gain outs for the board. That would incorporate CEO Oren Jacob, who once filled in as Pixar's CTO."